How to develop an elevator pitch


An elevator pitch is one of the most important thing to develop when introducing your business and products to clients. From talking to client all the way to creating a text document for a client.

However, creating an effective elevator pitch is very difficult and requires many attempts. This course from a master SPIN seller will take you through practical steps and thinking methods in creating various elevator pitches.


Creating an elevator pitch is quite difficult. Your business will also require various elevator pitches to be used in selling, website, proposals and documentations. So how do you actually go about creating these pitches.

Well, in the sales industry there are various methods and best practise ways that you can follow. Eugene, who is a master SPIN seller have been developing elevator pitches most of his life and follows a couple of templates and methods. He will show you his methods as well as use your own business and product set as examples to create powerful elevator pitches.

In this course you will learn:

  1. What is an elevator pitch
  2. Separating features from benefits
  3. Methods used for elevator pitch development
  4. Criteria for testing

Your instructor for this course

Eugene Beetge | Master SPIN seller | Professional digital marketer | Career technology entrepreneur


Additional information


2 hours


Afrikaans, English

Who Should Attend

Business Owners, Digital Marketers, Entrepreneurs, Sales Team

Workshop Level

Advanced, Beginner, Expert, Intermediate