If we met in an elevator, would you give me the time of day?
Tell your client exactly what you do and how you do it, and why they need you to help them do what you do.
Your why statement is a sentence that clearly expresses your unique contribution and impact. The impact reflects the difference you want to make in the world, and the contribution is the primary action that you take towards making your impact. An elevator speech is a clear, brief message or “commercial” about you. It communicates who you are, what you’re looking for and how you can benefit a company or organization. It’s typically about 30 seconds, the time it takes people to ride from the top to the bottom of a building in an elevator – make it memorable!
Learn how to write the best version of both, to create a memorable and short but sweet sales encounter.